Thoughts on Embracing Responsibility

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Those who have known me since I was a kid know that I’ve always been unusually conscientious. The story I tell to illustrate this point is when I was about eight, I was playing at a friend’s house and we decided to do some prank phone calls. We called some random number and made incoherent jokes about refrigerators running—or maybe we just giggled and hung up, I’m not sure. What I do remember is that this occurred right when caller ID and *69 were becoming a thing. The guy called back and told us to stop bothering him, and I was mortified.

This having taken place at my friend’s house, I went home and my parents were none the wiser. However, I couldn’t sleep, lying in bed wracked with guilt, so in the middle of the night I got up, went into my parents’ room, confessed, and grounded myself.

I suppose it’s not surprising that a kid with that intense of a conscience grew up to become invested in issues like human trafficking and economic justice. But what I’m only recently realizing is that my aggressive personal Jiminy Cricket has a counterpart that’s helped shape my lifestyle and worldview—a sense of power and responsibility.

What has kept me from curling into a ball of anxiety from my conscience is the fact that I’ve always believed I can do something about it. My eight-year-old self solved the problem by doling out my own discipline. Today, when I feel a sense of moral urgency or concern about a social or environmental issue, I just decide to do what I can about it.

I can choose fair trade chocolate over conventional brands. I can put off replacing those shoes that only show a few signs of wear. I can choose packaging-free food, secondhand clothes, slavery-free gifts. I can say “no” to things I don’t really need.

Will my actions alone change the world? No. But the beauty of lifestyle changes is that you’re not alone—it’s about being part of a community of people seeking change, who are willing to incorporate pieces of that change into their everyday lives. “Be the change you wish to see in the world” is only cliché to people who aren’t actually doing it. Once you’ve started, it’s just common sense.

Our responsibility to each other is something to embrace, not avoid. All of us on this planet are connected to one another. My actions and your actions have ramifications for those around us and for thousands of people across the globe who we’ll never meet. Instead of that truth freaking you out, let it excite you, because that means you have the power to make life better, in varying degrees, for those people you’re connected to.

That’s what I want this blog to be about. It’s bigger than ethical shopping or tips for reducing waste, though that’s part of it. It’s about a belief that together our choices build a better world, and everyone has the power to participate.

Be the change you wish to see in the world

Why I’m Not a Minimalist

Why I'm Not a Minimalist

Photo credit: Feans

I once dated a guy who was a minimalist. His apartment had some basic furnishings, bare walls, a shelf of some books and DVDs, and not much else. (Actually, looking back I’m realizing that none of my boyfriends have owned a lot of stuff, which might say something psychologically interesting about me.) The first time he came to my apartment, the first words out of his mouth were, “You have a lot of stuff!”

This was after I had already begun consciously not accumulating new stuff, so needless to say I was rather affronted. After further thought, though, I decided that having a lot of stuff isn’t inherently something to be ashamed of.

Minimalism is a buzzword these days, and as a theory it has a lot of merit. In practice, though, most people aren’t starting from zero, so attaining lofty minimalist benchmarks (like having a super-small wardrobe) is unrealistic. If you’ve already accumulated a lot of possessions, to purge all those items just so you can be “minimal” epitomizes a wastefulness that to me seems at odds with the entire philosophy of minimalism.

The main reason I’m not a minimalist is the realization that just because it’s not my problem anymore doesn’t mean it’s not a problem. Minimalism espouses the mental and emotional benefits of living with less. I agree that removing clutter and excess can have very positive effects… on the person losing the clutter. However, you can’t ignore the fact that whatever you get rid of continues to exist, whether in a thrift store, a secondhand market in a developing country, or a landfill. (There’s a good chance your stuff will travel through all three.)

Mindless purging can be just as harmful as mindless accumulation, as it enables further consumption and injects more items into the waste stream. Finding someone who wants what you don’t is a more sustainable solution than throwing all of your unwanted items in a box for someone else to deal with.

Honestly, that approach takes more time and effort, which is another reason I still have some things I don’t really need or want anymore. But I’m fine with that, because I know they’re causing me less of a problem than they might cause somewhere else.

What’s your take on minimalism? Do you also accidentally date only minimalists?

Find Pretty Much Anything Ethically with These Directories

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Once upon a time, the Fair for All Guide was the Fair for All Shopping Guide, and it was our dream to create an all-encompassing directory of ethical products and brands and to be a one-stop shop for anyone who wanted to make any kind of ethical purchase.

Our plan ended up being a little bigger than our britches, and we retired our directory in 2014. However, there are many other blogs and websites that feature ethical shopping directories, which we share on our Resources page. We recently added the following new directories to the list—check them out to help you find what you’re looking for!

Note that each directory is maintained according to its owner’s ethical criteria, which may differ from Fair for All’s. Be sure to look at the ethics of any specific company before purchasing.

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EcoCult Shopping Guide

Includes several categories like clothing, jewelry, accessories, lingerie, men’s, beauty, and home.

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Shop Conscious

Shop Conscious focuses on fashion brands and enables you to filter by a plethora of conscious factors including Handmade, Fair Trade, Empowering Women, Recycled Materials, Made in the USA, Vegan and more.

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Top 10 List of Fashionable Fair Trade Companies

Looking for some chic wearables? This top ten list (actually featuring twelve items!) is for you.

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Global Stewards Directory of Online Fair Trade Shops

Lists fair trade websites only. Categories include the usual plus some more obscure ones like toys/hobbies/entertainment, seasonal items, food, and flowers.

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One of a Kind Sustainability Where to Shop Directory

Focuses on environmental sustainability rather than human rights, but several brands cover both bases. Includes categories for clothing, shoes, accessories, beauty and home, plus helpful notes about the product style or ethics/sustainability of each link.

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Fair Fashion Finds

This Tumblr shares sales, discounts and deals from ethical shopping websites.

With the addition of these links, our Resources page is becoming a kind of mega Frankendirectory, which is pretty wicked if you ask me. If you have a favorite ethical shopping directory that isn’t listed, tell us about it and we’ll add it to the monster!

6 Myths About Buying Ethical Clothing

The post below was originally published by Leah on Style Wise. It may challenge some of your viewpoints about ethical shopping, but it’s ultimately meant to empower you. You have more options for making a difference than you might think!

6 Myths About Buying Ethical Clothing

Far and away the most common negative comment I get on ethical fashion articles I’ve written for other sites is some variation of:

“Good for you for having enough money to buy expensive clothes. Some of us can’t afford to buy a closet full of ethical clothing and it’s classist for you to even mention it. Have you no pity on poor people in your own country? And have you considered the fact that people in foreign countries will lose their jobs if we stop buying from sweatshops? Better to have a lousy job than no job at all.”

Some of them are considerably less harsh and some are too horrific to repeat here, but it’s clear to me that the biggest deterrence to acquiring an ethical wardrobe is money. So let me clarify a few things.

Firstly, I absolutely do care about the plight of the poor in my own country. It’s despicable that, despite our national wealth, more than 45 million people live below the poverty line. And we’ve got a few social safety nets, but we haven’t really figured out how to help people get a leg up long term, and it’s only getting worse. And it’s just a matter of fact that low cost, sweatshop-sourced clothing may be the best financial option for a lot of people. If you live paycheck to paycheck and have trouble putting clothes on your back and the backs of your children, please know that I not only feel for you, but I think you need to make the best choice for your family, even if that means making the ethics of your clothing choices less of a priority, or not a priority at all. You are welcome to this conversation, of course, but you may have other things to worry about.

But I also know for a fact that a lot of you can afford to consider your purchases. You’re the ones I’m talking to (and I get the sense that, by and large, you’re also the ones making the most excuses). Reality check: I manage a local thrift shop and my husband is a grad student. We aren’t exactly making it rain over here. But we do benefit a lot from the knowledge that, if something were to happen to us, our parents would be able to step in to support us. We have a social network that makes us feel secure and that helps us make long term financial decisions we couldn’t make if we were going it completely alone. We also don’t have children to support, so our income stretches a bit further.

I am aware of my relative privilege, but I suspect there are a lot of you in my position who don’t realize that it is possible to change your spending habits without breaking the bank. If you can overcome a few prevalent myths, you’ll be on your way to making better choices in no time.

Myth 1: It’s a given that I will buy at least a dozen new items every season.

For many of us, it would be a financial disaster to buy more than a handful of fair trade clothing items every 6 months. But, if you’ve already built a basic wardrobe, you don’t need to buy more than a couple new things a year. Magazines and 5 week trend cycles make us feel obligated to keep up with every new fad on the market, but it isn’t necessary or even fulfilling. You may have to buy less if you’re purchasing from more ethical brands, but that probably won’t hurt you in the long run. Plus, in my own experience, fair trade and domestically produced items from small brands hold up better than fast fashion items anyway, so you won’t need to replace your staples as often.

Myth 2: I can’t dress well with secondhand items.

My go-to advice for people considering their purchases for the first time is to start with thrift shopping. The sticker shock of fair trade and sustainable items will wear off eventually, but in the meantime, try secondhand on for size. A lot of people insist that they can’t get high quality items at thrift shops, but I suspect they don’t regularly visit them. The thrift market is booming and it’s surprisingly easy to find something you like that’s in great condition.

And yes, thrift shopping is a more ethical option, even if you’re buying conventional brands there. Why? Because you’re not contributing to demand for new items and you’re ensuring that things don’t end up in the landfill so quickly. Additionally, money spent at thrift shops supports local charities.

Myth 3: My specific circumstances (size, profession, location) prevent me from buying from ethical retailers.

I feel you on this one. The ethical market is still growing and it’s not always easy – or possible – to find things that fit well or suit your lifestyle. To you, I’d suggest a few options:

  1. Buy from online consignment stores like thredUP and Twice. You may be able to find a greater variety of sizes and styles from secondhand sites online.
  2. Search ebay’s pre-owned section for brands you like.
  3. Buy well. If you can’t find ethical or secondhand options, try to buy things that will last. You’ll save money over time and you won’t contribute as heavily to demand for sweatshop goods. I do this with shoes, because it’s difficult to find well-made, comfortable shoes on the ethical market (though there are a growing number of companies filling the void).

Continue reading on Style Wise >>

Zero-Waste Wall Art

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Over the last several months I’ve been pursuing two different aspects of personal development: revitalizing my creativity and reducing the amount of waste I generate. I’ve also been trying to combine these two pursuits, which led me to ponder ways I could create art without also creating waste.

I had recently made myself an Indiana wall-hanging with nails and plywood when my sister commented that her husband would probably like a similar piece of art in the shape of California for his upcoming birthday. (It’s already come and gone, so this post isn’t a spoiler.)

From a Facebook query asking for supplies, I discovered that one of my friends has a lapsed woodworking hobby. He was happy to give me a big scrap of plywood as well as the small wood pieces I attached to the back. (The backing pieces keep the plywood off the floor when you’re nailing and keep the nails from scratching the wall when you hang the finished piece.)

Reclaimed plywood with scraps attached for hanging

Reclaimed plywood with scraps attached for hanging

I printed the outline of California tiled on four sheets of paper so it would be big enough for the piece of wood. I made X’s on the outline where I wanted nails to go; I think it was about every inch. Having the nail placements marked was helpful so I didn’t have to eyeball it as I went. I taped down the outline and hammered a nail all the way through the plywood at each X.

In-progress shot with nails all the way around the outside of the shape

I nailed right through the paper—it was easy to tear off when I was done.

I then tore off the paper and was left with just the nails creating the outline. I spent some time experimenting with how I wanted to make the shape visible. Should I do zig-zags in the interior of the shape? Just a border around the outside?

Side-by-side comparison of zig-zags vs. outside border

I decided to do both techniques together. The zig-zags are embroidery thread, which I attached by simply knotting it to one of the nails. The outside border is some white binding tape I had in my craft drawer from years and years ago (when I mistakenly thought binding tape would have adhesive properties—protip: it does not). I wove the binding tape around the outside nails and then hand-sewed it at the corner so it would sit flat, rather than having a big knot.

Straight-on view of finished wall-hanging

The finished product

Materials used:

  • Reclaimed wood from a friend’s garage
  • Made in USA nails I already had (plus a few I borrowed)
  • Four sheets of paper
  • White embroidery thread I already had
  • White binding tape I already had
  • White thread I already had

Wall hanging on wall in living room with couch and lamp in background

One thing I like about this piece is that it can theoretically be disassembled and the components reused. I used no glue, so none of the elements are fused together inseparably.

I had been looking for a way to use a large quantity of the nails, which I bought without realizing they are “finishing nails,” which means they don’t have a head and are therefore difficult to pull out of the wall. Apparently Americans only make specialty nails, not basic ones for hanging pictures, so this was the most normal style I could get that was made in USA. (I’m not sure if it was more or less wasteful for me to buy 500 impractical American-made nails instead of 50 Chinese-made nails that were actually what I wanted.) I did have to borrow a few nails from a friend to attach the backing pieces because my nails were too long.

Side view of wall hanging showing backing piece

The side pieces on the back help stand the wall hanging off the wall so the nails don’t scratch it.

Technically I did waste a few pieces of Scotch tape, which I used to tape down the outline of the state, and I did have to recycle the paper after I tore it off. But overall I bought no new materials, found purpose for items that could have gone in the trash, and ended up with a minuscule amount of waste (not to mention a super-cool gift for my bro-in-law).

What DIY projects have you created lately? Are you working any zero-waste ideas into your lifestyle?

My Verdict on Handkerchiefs

Last month I interviewed Marion Poirier of handkerchief company TSHU, asking her all my skeptical questions about how much a hanky can really handle. She kindly provided me two handkerchiefs to try out, and after a month of use my verdict is in.

I’m officially a handkerchief convert. For me the most fun part is the feeling that blowing my nose on something that feels like clothes is somewhat rebellious. The first time I tried it, I thought someone was going to come up behind me and demand to know why I was besmirching a perfectly good piece of fabric. This is ridiculous of course, since people have been using handkerchiefs for hundreds of years longer than we’ve been using paper tissues. But I still get a thrill!

From a practical standpoint, the hankies hold up. They’re softer and stronger than paper tissues, with one handkerchief easily doing the work of several tissues. Once the handkerchief dries out (which it does quickly), whatever gunk fragments are left seem very insignificant compared to my load of laundry as a whole. The handkerchief material is thick enough that it contains moisture well, especially when it’s folded up. After each use, I fold my handkerchief so any moisture is on the inside, and then I put it in a little satin case I previously used to carry tissues. (TSHU makes a carrying case as well.)

Two handkerchiefs folded in small satin case

My handkerchief carrying case, originally made to hold a travel pack of tissues.

I used the handkerchiefs almost exclusively for blowing my nose. I had a backlog of disposable napkins in my lunchbox, so I didn’t really need to use a hanky to wipe my fingers after eating. Also, because I used my hankies for nose-blowing, I wasn’t in a big hurry to use them for other things and cross-contaminate. If I was going to use a handkerchief as a napkin, I would definitely want a separate handkerchief from my nose handkerchief.

I prefer the one-ply handkerchief to the two-ply. For me the two-ply is a little thick for general nose-blowing usage. It still works, but it feels a little bulky. I can see how it could be useful for wiping up spills or wet hands, though, or to use if you have a serious cold. Initially I was just going to try out a two-ply handkerchief, so I’m glad Marion sent me the one-ply as well!

The one-ply polka-dotted Henri and two-ply Dwight handkerchiefs

The one-ply polka-dotted Henri and two-ply white Dwight handkerchiefs

The only downside of the experiment was that I didn’t have more hankies to rotate. Since I only had two, I used each one for several days longer than I probably should have. It wasn’t always easy to tell which parts of the hanky I had already used, which probably isn’t the greatest from a hygiene standpoint. I also kept forgetting to throw them in the laundry since I kept them in my purse. On the bright side, I discovered that they are very easy to hand wash and quick to dry.

TSHU just released a new organic hanky multi-pack (aptly named Hank) that could solve my problem of too few hankies. Having one for each day of the week would be ideal—I would use one for the day then throw it in the wash and get a fresh one for tomorrow, like a pair of socks.

Eight natural handkerchiefs with red corners

Note for my fellow Americans: TSHU’s prices are in Canadian dollars, so a three-pack of Hank hankies actually costs about $40, not $48. TSHU also offers free shipping on all orders worldwide.

I’m excited to continue using my handkerchiefs and eventually add to my collection!

Disclosure: TSHU gave me two handkerchiefs to try for free. All opinions are my own.

Handkerchiefs: An Eco Throwback

Handkerchiefs: An Eco Throwback over photo of two hankies

Handkerchiefs have never really been a thing during my lifetime. My experience with them is pretty much limited to what I’ve seen in historical dramas and Looney Tunes, and my vague understanding of hankies is that they’re non-disposable Kleenex, which seems kind of icky.

However, as people (including me) look to reduce their use of disposable paper products, handkerchiefs are making a comeback. I’m completely in favor of hankies in terms of reducing waste, but given my recent perception of handkerchiefs as basically snot rags, I was skeptical of their practicality and hygiene.

I reached out to Marion Poirier, co-founder and CEO of Montreal-based handkerchief company TSHU, with my questions about how well handkerchiefs can really work on an everyday basis.

Fair for All: What are some of the ways to use a handkerchief?

Marion Poirier: There are many different ways to use a handkerchief and funnily enough, lots of them don’t include blowing or wiping one’s nose!

A handkerchief is a very useful accessory to carry on one at all times and can come in handy in various situations. For instance, there is nothing like a soft, absorbent cotton handkerchief to wipe the sweat off one’s brow after an energetic workout, a bike ride or simply to deal with the heat or excessive sweating due to anxiety.

It’s also a great fix for oily hands after digging into finger food or wiping your child’s cheeks after a snack. Bearded and mustachioed men also find our hankies quite useful after enjoying a beverage! Crying or emotion can also be dealt with in style. Wiping your screen or your glasses with a handkerchief is also appropriate. Some of our clients even groom their pets with the handkerchiefs. And, for practical reasons, there is nothing like a cotton handkerchief to really blow your nose when practicing outdoor winter sports – without ending up with little debris of wet paper-tissues in your pockets.

Teal, yellow and gray geometric patterned handkerchief

Are handkerchiefs a practical solution for people with serious nasal congestion, or are they only for those with a dainty nose drip?

Cotton handkerchiefs are definitely appropriate for real use! They are truly fantastic for people who suffer from seasonal allergies or severe colds as their noses are frequently irritated and their skin more sensitive due to excessive blowing. After all, hankies are way softer and more absorbent then regular paper tissues!

However one chooses to use their handkerchief is absolutely personal though. The idea is to try it and see what works for you! If germs are a concern for you, the same rules as using paper tissues apply: wash your hands often! And, for extra precaution, leave your handkerchief in our practical case (Casey) for hygiene and transport, wash both the handkerchief and case often and/or have a few hankies in stock as backup.

Personally, I can go through 5 or 6 two-ply hankies in a day when sick, or one every day or second day when healthy. I’ve seen people wash their hankies once a week though (or even less!) – so everything is a question of comfort and use!

How do you wash a handkerchief? If you use it to blow your nose, does it make your other laundry gross?

Caring for your handkerchief is extremely simple. Simply toss it in the machine with your laundry – cold water preferably, and lay flat or hang to dry. Bonus points for drying in the sun, as the sun naturally fades stains!

As per “contamination” with the rest of your laundry – again it’s a question of comfort. Most parents will agree that their loads have seen worse things than handkerchiefs…

Several handkerchiefs hanging on an outdoor clothesline

How do you handle carrying around a dirty or wet handkerchief all day if you happen to use it early in the day?

How many times you use one handkerchief is really up to you! There are several tricks to get the most out of your hanky. For instance, you can fold it where it’s been used and move on to another section, piece by piece. The surprising thing about cotton handkerchiefs is that it “magically” dries in your pocket. So, the folded part of the hanky you were using this morning may be dry by late afternoon, the water having evaporated! If it’s beyond re-using, you can also use our little case to store your dirty handkerchief. It’s always good to have a backup handkerchief, too. There’s an old saying that I like to quote: “Always carry two handkerchiefs: one for show and one for blow.”

What are the differences between a handkerchief, a pocket square and a cloth napkin?

A handkerchief is usually made out of cotton and is particularly useful when soft and absorbent. A pocket square is often made from more delicate materials such as silk and wool and boast a hand rolled edge, which makes them more decorative than practical. Cloth napkins are usually way larger in size than handkerchiefs or pocket squares and are sometimes made with linen, which is not as soft on the nose.

Assortment of colorful handkerchiefs

Do you carry multiple handkerchiefs, or is one usually enough?

Most people carry one or two (one for show, one for blow). I personally like to have at least one on me and I leave some everywhere for emergencies (the car, the office, my laptop case, in the pocket of the jacket I use to run, etc.).

Since starting to use handkerchiefs, how has your life improved?

In many ways! With three kids in the house, we waste considerably less. We’ve also converted to cloth napkins so we basically don’t use paper tissues or towels at all anymore.

Aside from the environmental impact, I’ve absolutely converted to the habit and don’t find the use of paper tissues to be agreeable any more. In comparison, they are way too thin & fragile and not as soft as our cotton handkerchiefs!

I’ve also found that having a TSHU on you is incredibly practical for every day life and use my handkerchiefs to deal with the unexpected frequently. I’m always proud to pull out a beautiful, colourful hanky to save a situation or politely refuse paper napkins at a deli when ordering a sandwich!

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Marion sent me two TSHU hankies to try out: the one-ply polka-dotted Henri and the two-ply organic Dwight. TSHU handkerchiefs are handmade in Montreal, and the company plants a tree for each handkerchief adopted (TSHU calls each purchase an adoption—cute!).

Two TSHU handkerchiefs in cardboard sleeve packaging

As a cloth napkin user, I like the idea of a pseudo-napkin I can take with me anywhere. And with the weather (hopefully) warming up soon, it will be nice to have something to wipe the sweat off my face with after a run or a particularly energetic swing dance. I plan to use the hankies for at least 30 days, then I’ll report back about the practical ins and outs.

Have you ever used a cloth handkerchief? What was your experience?

Disclaimer: TSHU provided me two free handkerchiefs to review in a future post.

Do You Pity Shop?

This post was originally published by Alden Wicker on EcoCult. I read it and said “Yes, this is right on the money!” It’s got an excellent perspective on what it means to shop consciously. Enjoy!

Row of high heels at a vintage marketIt’s a thin, blurry line between shopping consciously, and pity shopping.

I bet if you’re reading this blog, you’ve pity shopped before. That Fair Trade bracelet that you never wear. The ill-fitting charity t-shirt. The expensive vegan handbag that fell apart after four months.

Actually, I think everyone has pity shopped, starting with the first time you bought a sorry looking cupcake at a bake sale that was raising money for a good cause. You ruined your diet, and it didn’t even taste that good, but you wanted to help out. Not a huge deal, really, that one cupcake.

But when you get into the world of sustainable and ethical consumption, pity shopping becomes a big, expensive problem. I’m an enthusiastic proponent of buying as sustainably and ethically as possible. My every purchase is carefully considered, and I spend an inordinate amount of time fretting over how to avoid buying something that is manufactured in China, or made from toxic ingredients. I also get very excited when I see a sustainable fashion item.

Buying an eco-friendly item that you don’t need or want is like smearing peanut butter on a celery stick and thinking the calories balance each other out. News flash: It still possesses calories.

It’s true that you can get a lot of things in the sustainable version, whether it’s made with natural materials, benefits artisans in a developing country, or is just pre-worn. But you can’t get everything that way.

And that is where I trip up. Over the past five years, I have found myself in possession of a whole suitcase worth of pity purchases, including unflattering clothing, poorly constructed accessories, and ineffective beauty products, just because they were sustainable in some way! I would never have paid money for it, had I not been blinded by its ethical qualities. I would have looked at it and thought, “Meh, not for me.” Instead, I plunked down my credit card and brought it home.

Then it sat in my closet, barely used, until I finally faced the truth that I’m just never going to wear it. So I regretfully take it to the consignment store or Goodwill. Even worse is when I get the eco-friendly version, decide I hate it, get rid of it, and wind up getting the conventional version after all!

Don’t be fooled: Pity purchasing is not sustainable. If you purchase a sustainable item, and then never use it, you are being wasteful. That sustainable item is not zero impact, it’s just less impact than the conventional item. It had to be transported to you somehow. Electricity was involved in its manufacture. The fabric is organic, but the zipper is not.

Feeling altruistic about buying an eco-friendly item that you don’t need or want is like smearing peanut butter on a celery stick and thinking the calories balance each other out. Yes, it’s healthier than a peanut butter fudge brownie. But it still possesses calories.

The first guideline for living sustainably is simply consuming less. Buying the sustainable version is way down on the list, after borrowing it, making it, and buying it used.

Don’t get me wrong. I wholeheartedly support labels and brands and companies who are breaking the mold and doing things differently. Especially ones that are making products that are just as beautiful, just as durable, just as effective as their conventional counterparts. That’s what this blog is all about! And on a scale of 1 to wasteful, pity shopping is way better than impulse shopping and buying a bunch of conventional clothing that you don’t want or need.

But an important part of being sustainable is knowing yourself, your wants, your needs, and your style. It’s saying, “I love what you’re doing, but it’s not right for me.” (Which I do all the time.) It’s looking past the eco-friendly label and thinking about whether you actually will use it.

One great trick I use is to ask myself the question: “Would I buy this ‘eco-friendly’ item if I didn’t care about sustainability?” If the answer is yes, then ding! ding! ding! You have found a winner. Oftentimes, though, you’ll realize that it’s not very attractive, or well-made, or tasty. In that case, I give you permission to not buy it.

I even give you permission to buy the conventional version if:

  1. You’ve done your research
  2. You haven’t found a viable alternative, and
  3. You’re going to love it and use it for years to come.

That still counts as conscious consumerism, so don’t feel guilty about it! Now, if you’ll excuse me, I have some eco-friendly clothing to take to the consignment store.

Have you ever pity shopped? Tell me about it in the comments! 

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Alden Wicker is editor-in-chief of EcoCult, a blog covering sustainable and eco-friendly living in NYC and beyond.